Write your story within your topic. We’re captivated by stories. Write your content within the context of a story. It’s one of the best things you can do to get your readers on board long-term. Make sure to include email signup links and even bonus buttons before you write ‘the end!’ And be honest. At the beginning it’s scary, but your readers are reading to hear your voice!

Blog consistently. For most bloggers, writing in the morning on a set schedule does wonders for keeping both the blog and ideas fresh! If you need help with writing, the best teachers are good books. Read to write well! Writers call it ‘priming the pump.’ As Dr. Johnson says, “The greatest part of a writer’s time is spent in reading.” 

Boost SEO. You don’t have to be a super-dev to boost SEO! With some attention to keywords and links, you’ll be well on your way to maximizing your site’s reach.

Collect emails from the very beginning. Though many thought we’d be done with email by now (we can still hope!), there’s nothing like building your own email list. Start from the beginning and watch it grow!

Choose a blog name you love that can expand with your business. You don’t limit yourself in other good areas of your life, so don’t limit your blog either.

Avoid grammatical errors. Even Homer nods, so a few errors are just fine. But just to be safe, let your writing rest a day before posting. Somehow morning eyes are better at finding mistakes!

Reach out to other bloggers in your field and share content. When bloggers in your field post about you, it’s news targeted to a ready audience. Think of competition as a great opportunity for free publicity!

Choose a reputable host and theme. Don’t get caught with a knock-off theme or bad hosting site. Even though the price may look good, it’s not worth the trouble.

Post and repost on social media. Unlike the telephone, you’re not bothering anyone when you post. If someone think you’re posting too much, they can simply opt-out. But don’t hesitate to keep giving your loyal followers more of what they want.

Match your media handles. Match handles, logos and even cover photos. Unmatched media handles are like giving out different addresses to followers!